500 Career opportunities: CARAT is looking for talent throughout Germany
The demand for qualified professionals in the automotive and commercial vehicle parts trade continues unabated, and CARAT, ADI's German Partner therefore spent two months doing everything it could to attract talented employees to the industry. The recruitment marketing campaign extended across various social media platforms and renowned job boards in August/September 2023 to ensure a wide reach.
The shortage of skilled workers is currently one of the biggest challenges that companies are facing. The automotive industry is not spared from this either. To counteract this, the Mannheim-based ADI partner launched a Germany-wide personnel marketing campaign in August. This campaign aimed to attract top talent to the group and its affiliated parts wholesalers and offered applicants the opportunity to choose their preferred location from 500 vacancies across Germany.
Afterwards, Iliriana Kuci, CARAT's HR Manager, commented on the success of this initiative: "With a total of 800 applications and the successful filling of several vacancies, we can look back on an extremely successful campaign."
The recruitment marketing campaign highlighted the variety of positions that were, and in some cases still are, available at CARAT and its affiliated parts wholesalers. From wholesale salespeople to logistics experts and apprentices, a wide range of career opportunities for professionals at various levels were advertised. The application process itself was as simple as online shopping - with no cover letter and just a few clicks. Interested parties were given the chance to get their dream job in seconds.
Kuci expresses her conviction: "We are confident that we will continue to take successful measures to counter the shortage of skilled workers in the future - and for the benefit of our entire CARAT Group."
AD International has initiated an employer branding campaign in partnership with some of its key suppliers. The initial videos, featuring Bosch and Valeo, can be found on AD International's YouTube Channel. Stay tuned for more exciting updates!
